Backers extend their support for Freedom Paddle 

 April 20, 2022

As the entry for the Prescient Freedom Paddle surfski race around Robben Island on 27 April passes 300 paddlers, the iconic event provides a platform for people from all walks of life to engage with Nelson Mandela’s legacy, backed by the race’s loyal sponsors.

Prescient enters a third year in succession as the race’s title sponsor, matched by a three-year commitment from the City of Cape Town to back the landmark event on Freedom Day.

“The City of Cape Town is proud to commemorate Freedom Day by hosting the annual Freedom Paddle,” said the City’s Mayoral Committee Member for Safety and Security JP Smith.

“This is a special day for many people in the country and as the City we are honoured to be associated with Freedom Paddle which is paying homage to the legacy of the heroes who made it possible for South Africans to have this democracy.

“It is also pleasing for us to welcome athletes and their families to the Mother City, and we hope they will use this opportunity enjoy the many attractions of Cape Town has on offer.”

For the title sponsors Prescient, the overarching goals of the event align with their corporate vision.“We at Prescient are meticulous in our methods, determined in our approach and steadfast in our commitment to growing and protecting our clients’ assets,” says Willie Venter, Chief Executive Officer at Prescient. “Certainty comes from consistency, a trait we share with paddlers”.

Prominent steel and aluminium supplier Euro Steel has been part of the event since its inception, adding another key consistent support foundation to the event.

“It is significant that we have a legacy of loyal support from a number of well-known brands and businesses, helping us through the tough times of the past few years with loyalty and consistency,” said race director Robin Tindall.

“The event would not be what it is today without the buy-in of Dunlop, Peninsula Beverages, Carbonology, Brian’s Kayaks, Mocké Paddling and Devils Peak,” he added.

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